Marketing trends come and go over the years and, and as a local business owner, it can be hard to keep up with what’s working now!
In competitive markets, you’ve got to pick and choose unless having an unlimited budget which allows you to jump on every trend until you sort out which ones are working for you and improving your bottom-line profits.
The secret is the research and only pursue the ones that have the greatest chance of earning more profit by attracting new Prospects that converts into New Customers – and disregarding those Trends that are more Fads with onetime buyers.
Here are the types of Marketing Trends that can give you a competitive edge because they simply work!
1) Online Customer Reviews:
You can’t go anywhere without reading about why online customer reviews are important – but surprisingly a number of businesses still aren’t prioritizing them. In other words, this isn’t a new trend, but it’s an essential one.
As they say, the numbers don’t lie! A recent survey showed that 86% of all consumers read online reviews before making a buying decision. Furthermore, 91% of 18-34-year-old consumers trust online reviews as much as personal recommendations.
The solution? Claim your listings on Google My Business and crowd review sites such as Yelp and Angie’s List. Set up an Autoreponding System so that you can immediately respond to reviews whether they’re positive or negative! Also, always encourage your existing customers to leave reviews for your business.
2) Mobile Easy Payments:
Mobile payments are convenient, and properly implemented – they can protect consumers’ financial information. Research shows that when you make it easy to pay using an effective Mobile Payment System your profits grows too. This is why the trend has been steadily rising over the past 5 years and is expected to top 1 trillion dollars by the end of 2019.
Some of the best and most reliable mobile payment apps include:
- Square Cash
- Google Wallet
If you’re not sure what your customers prefer, ask them! You can pose a question on social media or ask people when they come to your store. Offering secure mobile payments provides peace of mind to your customers and can help you to attract new customers who like to support businesses that offer mobile payments and makes their lives easier.
3) Artificial Intelligence Chatbots:
Artificial Intelligence Chatbots will take over the world… Or at least the world’s simpler mundane jobs.
In today’s world, chatbots are an essential and integral part of any marketing effort you create. AI Chatbots provide instant communication with Prospects and Clients in the digital world. And they are NOT a fad; chatbots are here to stay.
An astonishing fact is that 1.4 billion people interact with chatbots every day. But perhaps even more astonishing is that adding live chat to your website can increase conversions by 20% and send your ROI skyrocketing by as much as 305%.
Builderall, a premium hosting platform with a pixel-perfect website and funnel builder, also includes — as an additional tool in its arsenal of digital marketing tools for the entrepreneur — both a SiteBot and a Messenger Bot. Every website or sales funnel must have a chatbot installed.
Programming chatbots can be complicated for the novice, but it’s a worthwhile investment in time, energy, and capital. You can start small by programming a chatbot to handle customer payment inquiries and other routine tasks. The trend is toward full virtual assistants, so keep that in mind as you move forward.
4) Interactive Video Content:
Interactive videos are another trend that might sound like sci-fi. The trend toward interactive videos in marketing is a huge one.
Let’s look at the numbers:
- The click-through rate for interactive video is 8 times higher than for regular video
- 360-degree video has a 48% higher completion rate than regular video
- Likewise, the ROI on interactive video is 14% higher than with regular video
Major brands such as Johnny Walker, Samsung, and Porsche are using interactive video to connect with their customers. The benefits are that interactive video allows your audience to envision and feel themselves in a story and choose what they see and how they see and feel about it.
5) Google My Business:
Google My Business is one of the best ways to increase the visibility of your local business online. If you haven’t already claimed and optimized your listing, then chances are your competitors have and you’re losing business to them as a result.
You can click here to claim your listing. Once you’ve done that, you need to complete your listing and optimize it for local searches. Here are some pointers:
- Enter all information that Google requests, including your full business name, address, phone number, URL of your website, hours, prices, etc.
- Upload pictures of the inside and outside of your business and any products that you sell.
- Include your company logo, slogan, and other marketing information.
- Include your most important local keywords in your business description and listing.
- Update your followers on important events and announcements by creating Google My Business posts.
- Encourage customers to leave reviews.
- It’s also important to monitor your Google My Business listing since it’s possible for customers to change information on your listing. You’ll need to make sure that your hours and other information are correct.